TRADE SHOW BOOTHS BUILT TO ATTRACT ATTENTION AND START CONVERSATIONS

A TRADE SHOW BOOTH HAS ONE JOB.

STOP PEOPLE.

SPARK CURIOSITY.

AND MAKE IT EASY TO START A CONVERSATION.

MOST BOOTHS FAIL BECAUSE THEY FOCUS ON FILLING SPACE INSTEAD OF GUIDING ATTENTION.

AT BRICK CITY BRANDING, EVERY TRADE SHOW BOOTH PROJECT BEGINS WITH A FREE DESIGN CONSULTATION. BEFORE WE TALK ABOUT BANNERS, LAYOUTS, OR MATERIALS, WE FOCUS ON WHAT ACTUALLY WORKS ON A BUSY SHOW FLOOR.

SHAWN DERRICK HAS PARTICIPATED IN HUNDREDS OF TRADE SHOWS, EXPOS, AND BUSINESS EVENTS ACROSS MULTIPLE INDUSTRIES. THAT EXPERIENCE SHAPES EVERY RECOMMENDATION WE MAKE. WE KNOW WHAT GETS IGNORED, WHAT PULLS PEOPLE IN, AND WHAT TURNS BOOTH TRAFFIC INTO REAL CONVERSATIONS.

OUR ROLE IS TO HELP YOU SHOW UP PREPARED, CONFIDENT, AND INTENTIONAL.

DESIGNED BY PEOPLE WHO HAVE WORKED THE FLOOR

TRADE SHOW DESIGN IS DIFFERENT FROM NORMAL MARKETING.

YOU HAVE:

SECONDS TO EARN ATTENTION

LIMITED SPACE

VISUAL NOISE EVERYWHERE

TIRED ATTENDEES WALKING PAST

BECAUSE WE HAVE WORKED THE FLOOR OURSELVES, WE DESIGN BOOTHS THAT:

THIS IS PRACTICAL DESIGN SHAPED BY EXPERIENCE, NOT THEORY.

WHAT WE BUILD FOR TRADE SHOWS AND EXPOS

WE DESIGN AND PRODUCE:

  • POP-UP DISPLAYS
  • BANNER STANDS AND BACKDROPS
  • TABLE COVERS AND TABLE SIGNAGE
  • MODULAR BOOTH COMPONENTS
  • LARGE-FORMAT GRAPHICS
  • SUPPORTING PRINT MATERIALS

EVERYTHING IS DESIGNED TO WORK TOGETHER SO YOUR BOOTH FEELS INTENTIONAL, NOT PIECED TOGETHER.

 

EVERY PART OF A TRADE SHOW BOOTH, DESIGNED TO WORK TOGETHER

A SUCCESSFUL TRADE SHOW BOOTH IS NOT A SINGLE ITEM.

IT IS A SYSTEM.

AFTER HUNDREDS OF SHOWS, WE DESIGN BOOTHS BY THINKING THROUGH HOW EACH COMPONENT WORKS TOGETHER ON THE SHOW FLOOR.

A large modern trade show exhibit for Brick City Branding featuring tall black monolith pillars with teal and orange logos and a large digital screen displaying the full brand name.
Backdrops
BACKDROPS AND BOOTH WALLS

YOUR BACKDROP IS THE VISUAL ANCHOR OF YOUR BOOTH.

WE DESIGN BOOTH WALLS TO:

  • COMMUNICATE POSITIONING IN SECONDS
  • STAY READABLE FROM ACROSS THE AISLE
  • AVOID CLUTTER AND VISUAL OVERLOAD
  • SUPPORT LIGHTING AND PHOTOGRAPHY

CLARITY BEATS DECORATION EVERY TIME.

A vertical white pop-up A-frame sidewalk sign featuring the Brick City Branding logo, standing on a modern grey tile floor in a bright retail environment.
Banners
POP-UP BANNERS AND RETRACTABLE DISPLAYS

POP-UP BANNERS REINFORCE KEY MESSAGES AND HELP STRUCTURE SMALLER BOOTHS.

WE USE THEM TO:

  • HIGHLIGHT CORE OFFERS
  • GUIDE BOOTH FLOW
  • SUPPORT CALLS TO ACTION

PLACEMENT AND MESSAGING MATTER MORE THAN SIZE.

A vertical white retractable pull-up banner with the Brick City Branding logo positioned in a modern trade show booth with maroon accents and a white cafe table.
Stations
KIOSKS, COUNTERS, AND DEMO STATIONS

KIOSKS GIVE YOUR BOOTH PURPOSE.

THEY PROVIDE:

  • A NATURAL PLACE TO STOP
  • SPACE FOR DEMOS OR CONVERSATIONS
  • A FOCAL POINT FOR ENGAGEMENT

WE DESIGN KIOSK GRAPHICS TO INVITE INTERACTION WITHOUT BLOCKING VISIBILITY.

Two large custom feather flags with the Brick City Branding logo in teal and orange, standing outside a modern building on a sunny day.
Attention Grabbers
FLAGS AND VERTICAL ATTENTION GRABBERS

FEATHER FLAGS AND VERTICAL SIGNAGE HELP YOUR BOOTH GET NOTICED BEFORE ATTENDEES REACH IT.

USED CORRECTLY, THEY:

  • CUT THROUGH VISUAL CLUTTER
  • IMPROVE BOOTH VISIBILITY FROM A DISTANCE
  • HELP ATTENDEES LOCATE YOU FASTER

MINIMAL MESSAGING PERFORMS BEST.

A close-up of a hand spinning a colorful prize wheel at a
Interactive Elements
PROMOTIONAL WHEELS AND INTERACTIVE ELEMENTS

INTERACTIVE ELEMENTS LIKE PRIZE WHEELS CREATE NATURAL CONVERSATION STARTERS.

WE HELP YOU:

  • BRAND THEM CORRECTLY
  • KEEP ENGAGEMENT FAST AND SIMPLE
  • TIE INTERACTION BACK TO LEAD CAPTURE

INTERACTION SHOULD SUPPORT STRATEGY, NOT DISTRACT FROM IT.

A smiling young woman in a modern office setting holding up a matte black Brick City Branding business card.
Print Materials
HANDOUTS AND PRINT MATERIALS

HANDOUTS SHOULD SUPPORT THE CONVERSATION, NOT REPLACE IT.

WE DESIGN AND PRINT:

  • ONE-PAGE LEAVE-BEHINDS
  • BROCHURES AND SELL SHEETS
  • EVENT-SPECIFIC FLYERS
  • BUSINESS CARDS AND FOLLOW-UP MATERIALS

CONSISTENCY ACROSS BOOTH VISUALS MATTERS.

A side profile shot of a person in a red and blue plaid shirt using a finger to interact with a bright yellow touch-screen display on a white digital kiosk.
Booking Systems
BOOKING SYSTEMS AND LEAD CAPTURE

A BOOTH WITHOUT LEAD CAPTURE WASTES OPPORTUNITY.

WE HELP INTEGRATE:

  • QR CODES THAT ACTUALLY CONVERT
  • DIGITAL BOOKING LINKS
  • SIMPLE LEAD CAPTURE WORKFLOWS
  • POST-SHOW FOLLOW-UP STRATEGY

THIS ENSURES INTEREST TURNS INTO ACTION AFTER THE EVENT.

A professional businesswoman presenting to a diverse audience in a modern, sunlit conference hall with large floor-to-ceiling windows and presentation banners.
Trainings
TRADE SHOW TRAINING AND BOOTH STRATEGY

DESIGN ALONE IS NOT ENOUGH.

BASED ON REAL EXPERIENCE, WE ALSO HELP BUSINESSES THINK THROUGH:

  • HOW TO STAFF THE BOOTH
  • HOW TO START CONVERSATIONS NATURALLY
  • WHAT TO SAY AND WHAT NOT TO SAY
  • HOW TO QUALIFY LEADS QUICKLY
  • HOW TO FOLLOW UP EFFECTIVELY

A TRAINED TEAM CAN OUTPERFORM A LARGER BOOTH EVERY TIME.

BUILT FOR SETUP, TRAVEL, AND REUSE

TRADE SHOW MATERIALS SHOULD NOT BE FRAGILE OR COMPLICATED.

WE DESIGN BOOTHS THAT:

  • TRAVEL EASILY
  • SET UP QUICKLY
  • HOLD UP OVER REPEATED EVENTS
  • CAN BE REUSED AND ADAPTED FOR FUTURE SHOWS

THIS SAVES TIME, MONEY, AND STRESS SHOW AFTER SHOW.

SUPPORTING MATERIALS THAT COMPLETE THE BOOTH

A smiling older man with grey hair and glasses wearing a charcoal grey polo shirt with the Brick City Branding logo on the left chest, posing against a purple wall.

WE ALSO COORDINATE:

  • BRANDED APPAREL FOR BOOTH STAFF
  • GIVEAWAYS THAT MAKE SENSE
  • PRINT AND DIGITAL FOLLOW-UP MATERIALS

EVERYTHING WORKS TOGETHER TO REINFORCE YOUR PROFESSIONALISM.

SERVING OCALA BUSINESSES AND EXHIBITORS NATIONWIDE

BRICK CITY BRANDING IS BASED IN OCALA AND PROUDLY SUPPORTS LOCAL BUSINESSES EXHIBITING ACROSS FLORIDA.

WE ALSO WORK WITH COMPANIES NATIONWIDE, COORDINATING DESIGN, PRODUCTION, AND DELIVERY SO YOUR BOOTH IS READY WHEREVER YOUR NEXT EVENT IS HELD.

FREQUENTLY ASKED QUESTIONS ABOUT TRADE SHOW BOOTHS

HOW BIG OF A BOOTH DO I NEED?

THAT DEPENDS ON THE EVENT, YOUR GOALS, AND STAFFING. WE HELP YOU CHOOSE THE RIGHT SETUP.

YES. WE CAN REDESIGN GRAPHICS, MESSAGING, OR LAYOUT TO IMPROVE PERFORMANCE.

IDEALLY SEVERAL WEEKS BEFORE THE SHOW TO ALLOW TIME FOR DESIGN AND PRODUCTION.

YES. MESSAGING CLARITY IS ONE OF THE MOST IMPORTANT SUCCESS FACTORS.

ABSOLUTELY. REUSABILITY IS BUILT INTO OUR DESIGN APPROACH.

YES. WE MANAGE PRODUCTION SO EVERYTHING ARRIVES READY TO USE.

A STRONG BOOTH IMPROVES CONVERSATIONS AND ENGAGEMENT. LEAD QUALITY ALSO DEPENDS ON STAFFING AND FOLLOW-UP, WHICH WE ADVISE ON.

YES. APPAREL IS OFTEN THE MOST OVERLOOKED PART OF BOOTH PRESENTATION.

YES. FREE LOCAL DELIVERY WITH MINIMUM ORDERS IS AVAILABLE ACROSS NORTH CENTRAL FLORIDA.

YES. WE SUPPORT EXHIBITORS ACROSS THE COUNTRY.

Click Start a Project and book a free design consultation. THE GOAL IS CLARITY BEFORE COMMITMENT.

START WITH A CONVERSATION BEFORE YOUR NEXT SHOW

TRADE SHOWS ARE EXPENSIVE. BOOTH MISTAKES COST ATTENTION, LEADS, AND CREDIBILITY.

START WITH A FREE DESIGN CONSULTATION AND LEVERAGE THE EXPERIENCE OF SOMEONE WHO HAS WORKED HUNDREDS OF SHOWS AND UNDERSTANDS WHAT ACTUALLY PERFORMS.

FREE CONSULTATION. NO PRESSURE. BUILT ON REAL TRADE SHOW EXPERIENCE.